Trademarks
Clearing a name before you commit to it. Registering it federally. Protecting it when someone gets close. Loop Litigation handles trademark clearance, USPTO registration and enforcement at published flat fees — Chicago-based, working nationwide.
Flat fees, published
A full clearance search with a written attorney opinion is $950. The Founder's Brand Package — that search, the opinion, and your federal application prepared and filed in one class — is $2,495 plus USPTO filing fees. Everything else is quoted flat before we start.
Your brand is often your most valuable asset and the easiest to lose if it isn't protected early. We handle the full lifecycle: a clearance search before you commit to a name, the federal application and prosecution through to registration, and the upkeep that keeps a registration alive — Section 8 and 15 filings, renewal docketing, and watch-notice monitoring — plus enforcement when someone uses a mark that's confusingly similar to yours. If it escalates to a fight, you don't have to go find a litigator. You already have one. As with everything at Loop Litigation, our attorney-built AI agents accelerate the research and drafting so protection is faster and more affordable than the traditional model.
We represent clients nationwide. You do not need a trademark attorney in your city. You need one who knows the process.
What it costs
Founder's Brand Package — $2,495 plus USPTO filing fees
Everything it takes to go from a name you like to a federal application on file:
- A full clearance search — not just the USPTO database, but the common-law and business-name uses that can block you later
- A written opinion from a lawyer telling you, plainly, whether the name is worth building on
- Your federal application, prepared and filed in one class
- Handling of routine correspondence from the USPTO examining attorney
Just the search — $950
If you only want to know whether a name is clear before you spend money on it, we'll run the search and give you a written opinion. No obligation to file with us.
Everything else is quoted flat, before we start. Office action responses, statements of use, renewals, monitoring, demand letters, TTAB oppositions. Tell us what you're facing and you'll get a number — not an estimate, and not an hourly rate that moves.
A filing service will file whatever you type in. We'll tell you when not to.
Starting a company and choosing a name? Trademarks for founders and new brands covers clearance, timing, what investors ask for, and platform enforcement.
Typical matters
- Trademark clearance and availability searches
- U.S. federal trademark applications and prosecution
- Responses to USPTO office actions
- Statements of use and Section 8, 15 and renewal filings
- Portfolio docketing and renewal management
- Watch-notice monitoring and trademark enforcement
- Cease-and-desist and demand letters
- TTAB oppositions and cancellations
- Brand protection strategy
Frequently asked questions
Do I need to register my trademark federally?
You gain some rights simply by using a mark, but federal registration with the USPTO provides significantly stronger protection — nationwide priority, a legal presumption of ownership, and better remedies against infringers. For most growing companies, registering core brand assets early is well worth it.
What happens if someone is using a name similar to ours?
The first step is assessing whether there's a likelihood of confusion between the marks. Depending on the facts, options range from a demand letter, to a TTAB opposition or cancellation, to litigation. We'll tell you which response actually fits the situation rather than defaulting to the most expensive one.
Can you help me if I'm not in your state?
Yes. Trademark registration happens at the federal level, through the United States Patent and Trademark Office. We can run your clearance search, prepare and file your application, respond to anything the examining attorney raises, and keep your registration alive over time, whether you are down the street or three time zones away.