Trademarks
Loop Litigation helps companies clear, register, and protect their brands — including trademark searches and clearance, federal trademark registration and prosecution before the U.S. Patent and Trademark Office (USPTO), and enforcement against infringement, including oppositions and cancellations before the Trademark Trial and Appeal Board (TTAB).
Your brand is often your most valuable asset and the easiest to lose if it isn't protected early. We handle the full lifecycle: a clearance search before you commit to a name, the federal application and prosecution through to registration, and enforcement when someone uses a mark that's confusingly similar to yours. Where a dispute escalates, our litigation team is already in the building. As with everything at Loop Litigation, our attorney-built AI agents accelerate the research and drafting so protection is faster and more affordable than the traditional model.
We represent clients nationwide. You do not need a trademark attorney in your city. You need one who knows the process.
Typical matters
- Trademark clearance and availability searches
- U.S. federal trademark applications and prosecution
- Responses to USPTO office actions
- Trademark monitoring and enforcement
- Cease-and-desist and demand letters
- TTAB oppositions and cancellations
- Brand protection strategy
Frequently asked questions
Do I need to register my trademark federally?
You gain some rights simply by using a mark, but federal registration with the USPTO provides significantly stronger protection — nationwide priority, a legal presumption of ownership, and better remedies against infringers. For most growing companies, registering core brand assets early is well worth it.
What happens if someone is using a name similar to ours?
The first step is assessing whether there's a likelihood of confusion between the marks. Depending on the facts, options range from a demand letter, to a TTAB opposition or cancellation, to litigation. We'll tell you which response actually fits the situation rather than defaulting to the most expensive one.
Can you help me if I'm not in your state?
Yes. Trademark registration happens at the federal level, through the United States Patent and Trademark Office. We can run your clearance search, prepare and file your application, respond to anything the examining attorney raises, and keep your registration alive over time, whether you are down the street or three time zones away.